SheDecides launched at the start of 2017 as a global movement to support the fundamental rights of girls and women to decide freely and for themselves about their sexual lives, including whether, when, with whom and how many children to have. Initiated by the Dutch Minister of Foreign Trade and International Development, Lilianne Ploumen,
SheDecides was created as an immediate response to US President Donald Trump’s reinstatement of the Global Gag Rule - also known as the Mexico City Policy – a policy which has devastating effects on women and their communities around the world. This attack on women’s rights resulted in an immediate outcry from many groups and individuals. SheDecides was the rallying call for leaders to stand up as a matter of urgency to protect the rights, health, safety and livelihoods of millions of girls and women around the world.