Stories of Change Animation

Contractor Application – Terms of Reference


Applications must address all of the requirements of the Terms of Reference, and include all of the information/documents requested at Section 7.

Covid-19 rights for women

1. Background

Overview of IPPF & SheDecides

IPPF is a global service provider and a leader advocate of sexual and reproductive health and rights (SRHR) for all. IPPF provides SRHR services in 172 countries and runs approximately 65,000 service points worldwide. It seeks to influence governments and other key decision-making bodies to make policy and legislative changes that support or defend SRHR. IPPF also conducts a range of education, awareness and empowerment programmes that supports its key mandate of SRHR for all.

SheDecides is a global political movement driving change, fuelled by actions in communities, with young people at its heart. The movement was born in January 2017 and has fast evolved over the last 3 years. It works under three priority areas: Stand Up Speak Out, Change the Rules and Unlock Resources. The SheDecides Support Unit (SDSU) serves as secretariat to the global SheDecides movement, under the governance of the Guiding Group of SheDecides Champions, and the leadership of the Lead. The SDSU is hosted by the IPPF Central Office. It is an autonomous entity with its own strategy (2019-2021), budget and governance structure.

Overview of Engagement

SheDecides was sparked in early 2017 as an immediate response to the reinstatement and expansion of the Mexico City Policy by the US Administration under President Trump. Three years after the reinstatement of the policy, commonly referred to as the Global Gag Rule, women and girls around the world have continued to pay the price, with restrictions imposed that limit their right to decide over their bodies, their lives and their future.

As a reaction the SheDecides movement raised $453 million to reduce the impact of the regressive policy and pledged these resources towards organisations and initiatives to make sure that essential programmes and services were able to continue. The SheDecides movement would like to highlight the impact of these SheDecides pledges through different storytelling mediums shedding light on the inspiring young leaders, community initiatives and programmes that continue to provide life-saving services and information to women and girls that were most impacted by the Global Gag Rule.

A contractor (or team of contractors) is required to support the SDSU in capturing these ‘Stories of Change’ in a format that engages and motivates people into action.

The key deliverables for this project, to translate a story-line/ script into a powerful and captivating short animation, between 2 - 2.5 minutes in duration.

Key stakeholders

SheDecides Support Unit Staff (Communications Advisor and Policy Advisor)

2. Purpose

SheDecides believes that political change needs to engage all parts of society – political change is fuelled by action in communities, with young people at its heart.

Understanding the impact of the movement is key to being able to mobilise others and create the social change necessary so that women and girls everywhere are able to decide over their own bodies, lives and futures.

The role of this contractor (or contractors) is to help document the impact of SheDecides financial pledges and to visualise this impact through the medium of animation. The aim is to use storytelling to explain how the movement is working for a world where SheDecides, Without Question – spotlighting individuals and initiatives, ‘Stories of Change’ that are making a positive influence in the lives of women and girls in their communities.

3. Roles and responsibilities

Contractor’s specific roles and responsibilities:

Translate a ‘Stories of Change’ script into a powerful 2 to 2.5 minute animation.

4. Timeline

Commencement date: 8 May 2020

Anticipated completion date: 31 July 2020

Factors that may affect completion date: Decisions taken by the SheDecides Support Unit

5. Milestones and deliverables

  • Workshop to kick off the ‘Stories of Change’ animation project - [8 May 2020]
  • Deliverable: Draft animation storyboard - [5 June 2020]
  • Consolidate SheDecides feedback[12 – 19 June]
  • Deliverable: Final storyboard – [19 June]
  • Deliverable: First draft of animation – [8 July]
  • Deliverable: Final draft animation – [17 July]
  • Deliverable: Final cut (with voice over & music) – [31 July]

6. Contractor requirements

Experience required:

  • Strong knowledge of visual storytelling
  • Strong experience in designing animations
  • Excellent interpersonal and communication skills, and ability to work effectively remotely
  • Experience and interest in using visual animation to advance gender equality and sexual and reproductive health and rights (SRHR)
  • Interest or relevant experience with social change and campaigns
  • Animation Project/Programme Management.
  • Sound and voice editing skills.
  • Excellent time management and organizational skills.
  • Strong verbal, written and interpersonal skills.

7. How to apply

To apply, please submit the following;

1. Proposal (1-2 pages) explaining previous relevant experience, including:

  • Approach and timeline
  • Detailed experience, including samples, of prior animation/ visual storytelling development.

2. Detailed budget [including consultancy fees and all expenses relating to animation design [including voice-over(s), sound-effects and music].

3. CVs of all consultants for project

Please send the application by 6 May 2020 to;

Lewis Emmerton, Policy Advisor (

Subject Line: Stories of Change

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